A few weeks ago, I appeared on the Comms Confidential podcast. We talked about leadership, career growth and how AI is changing the communications profession. One idea has stayed with me since my conversation with host Jo Gallo: the importance of being a lifelong learner. Early in our careers, learning is built into the job. We attend training, ask questions and seek feedback because we're expected to develop. As our responsibilities grow, the expectation changes. Our calendars fill with...
about 1 month ago • 1 min read
Last week, Taylor Farms faced criticism for saying too little during the Cyclospora outbreak. Many commentators argued the company’s response felt overly cautious, too vague, and lacking urgency. Then the FDA announced that the product sample driving much of the online conversation was a false positive. The investigation is still ongoing, but one of the most widely circulated “facts” turned out to be incorrect. No one knows whether Taylor Farms is ultimately cleared. That isn’t the point. But...
about 1 month ago • 2 min read
Welcome to Comms FutureLAB Hi, I’m Susan. For more than 20 years I’ve worked across communications, influencer marketing, and social media. I’ve advised executives, trained spokespeople, built communication strategies, and watched our profession change through social media, then mobile, and now artificial intelligence. Over time I realized my gaze has always been drawn a few steps ahead to how shifts in technology, trust, and culture are reshaping how we communicate. Every few years we’re...
3 months ago • 1 min read